Responding effectively to consumer expectations requires persistent innovation across marketing, advertising, and digital experiences, yet clients often face a variety of risks inherent to the digital world and with the use of new and emerging technologies. We help clients effectively confront these challenges with real-time guidance and comprehensive strategies to inform ongoing marketing and branding efforts.
Our national team advises a wide range of clients, from emerging growth companies to industry leaders, as they grow and protect their brands. We help clients comply with the array of federal and state laws and regulations related to social media, mobile marketing, telemarketing, promotions, email marketing, advertising agreements, claim substantiation and unfair or deceptive practices, and more.
We offer an interdisciplinary team of attorneys who focus in areas such as state and federal regulatory compliance; technology and commercial transactions; social media; trademark, trade secret, patent and copyright law; litigation; and data privacy and security. Our depth enables us to provide a full suite of services — from advertising reviews and auto-renewal laws to the resolution of state or federal regulatory enforcement matters — so that clients can quickly deploy impactful marketing campaigns and consumer experiences across multiple platforms; engage influencers; collect and use customer data in accordance with applicable privacy laws; and enter into strategic IP licenses and co-branding relationships. Additional areas in which we regularly advise clients include:
Our team advises B2C companies on all aspects of brand protection and promotion, including trademark, copyright, and other IP matters. We negotiate, structure, and document agreements related to trademark licensing, co-branding, distribution, merchandising and packaging, commercial endorsement, sponsorship, publishing, as well as the enforcement of IP rights. Examples of our work include:
Advising a perfume and cosmetics client on trademark registration and enforcement, product packaging, celebrity endorsements, and marketing agreements.
Knowing what can go wrong – and its potential business impact — helps shape compliant programs and mitigate risk. Our trial attorneys contribute substantial insights to help our clients avoid litigation. When unavoidable, our team provides an effective defense in litigation, investigations, and enforcement actions initiated by a governmental entity, a consumer, or other parties. In addition to our experience in state and federal courts throughout the U.S., we offer substantial experience before key administrative agencies such as the FTC, as well as every state attorney general office in the U.S. Examples of our work include:
Speaking Engagements
05.28.24
Deceptive Advertising and "Junk Fees"/Drip Pricing
Firm News
05.24.24
Daily Journal Names Troutman Pepper Partner Ben Wagner Among 2024’s Top IP Lawyers
Regulatory Oversight
02.09.24
VA to Revise Educational Institution Requirements Under the 2018 Veterans Benefits and Transition Act
Regulatory Oversight
02.07.24
Pennsylvania AG Settles With Debt Services Law Firm
Regulatory Oversight
02.07.24
TTB Seeking Public Input on Potential Alcoholic Beverage Labeling Changes
Regulatory Oversight
01.22.24
FTC to Hold Hearing on Proposed Rule to Ban Fake Reviews